CEREBRATE
Our thoughts in snippets
10 Challenges in planning for Out of Home Media
Media planning is especially important for Out-Of-Home (OOH) advertising because this type of advertising relies …
How Location intelligence help in measuring ROI for OOH Media campaigns
Revolutionizing OOH Advertising: How location intelligence derived through mobility data can improve Media Planning and …
Is Mumbai traffic still a linear one? RoadStar says no!
Image Courtesy : maps.google.com For decades, whenever someone talks about mobility within Mumbai, many quote …
Lady who rode a lion.
Every marketer in the country would reckon with at least one brand campaign that …
Delivery value vs Buying Outcomes
Using mobility data, RoadStar provides the footfall count for any location – 24×7 365 in …
Where Delhi Eats – Omicron vs normal days
Where Delhi eats – Omicron vs Normal days is our attempt to explore on how …