Roadstar

RoadStar

AUDIENCE DATA FOR OUT OF HOME MEDIA IN INDIA

What is RoadStar?

RoadStar is a media planning and reporting tool for Out of Home Media in India. RoadStar monitors more than 21500 Media Sites across 500+ cities and 173,000+ POI Points daily.

PLAN

Whether you are Owner, Buyer or a Planning Agency for Outdoor Media – RoadStar provides a ‘platform to plan’ in its true sense.

MONITOR

Billboards, Gantries, BQS, Kiosks, Lit, Non-Lit, Malls, Stadiums, etc – Monitor them through a single interface.

REPORT

Understand the effectiveness of your OOH media – on a daily and hourly basis.

Go Beyond Intuition. Plan Confidently.

RoadStar provides all necessary tools to plan for Outdoor Media.

187 Million Mobile Users

Deliver location intelligence and media metrics.

RoadStar is built on one of the largest curated dataset - to provide consistent, comparable and reliable data for 1000's of sites and locations.

Do more with RoadStar

Analyze Sites

Find out which sites deliver better before the campaign.

Filter Sites

Filter the most suitable sites for your campaign.

Monitor Impact

Assess the site deliveries, do course correction if required.

Add Value

Deliver powerful impact for the advertisers campaigns.

Intuitive & Feature Loaded

Plan for a brand by defining a suitable geo-behaviour based target audience to reach out to or simply do an excel upload of your pre-determined sites to get the relevant metrics.

ML Based
ML Based Site Recommendation
Confidently choose the sites for maximum impact of your campaigns.
Site Clusters
Site ClustersKnow alternative sites
For each site you select / upload, know the alternatives based on proximity.
Search Sites
Search SitesFulltext search
Search for sites - by lat & long, by file upload, by site id or even full text search.

RoadStar in numbers

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Media Sites
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Places of Interest
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Reporting Markets
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Million Consumer profiles
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Million DAU
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Million MAU

MEASUREMENT METHODS

USING PARAMETERS THAT DEFINE THE MEDIA

WHERE CAN I SEE THE SITE FROM?

Visibility Distance

Using Long and Close Visibility points for each site - RoadStar measures all the traffic that moves within the visibility polygon.

SPEED OF TRAFFIC  VS  IMPACT ON MEASUREMENT

Traffic Speed

RoadStar's inbuilt intelligence addresses different traffic scenarios to accurately measure the footfall.

CLUSTER CLUTTER

Cluster of Sites

RoadStar auto-clusters all the sites within a radius of 100 meters, 250 meters and the sites within a linear stretch of 1 KM as two different groups. This provides multiple opportunities for Planners to pick and choose the sites.

MACHINE RECOMMENDATIONS

More help in selecting sites

Use machine's intelligence to augment the site selection process for a better impact of your overall campaign.

Data that you can trust

We take providing data that is trustworthy seriously. RoadStar is built on strong logic at every stage right from curation of data, attribution & weighting and reporting.

Impact assessment for all your campaigns

RoadStar provides you next day delivery of insights for all your campaigns - irrespective of number of sites or markets.

RoadStar

A vertically integrated platform that helps you to plan,analyze, monitor and deliver results for all your out of home media campaigns.