Telescope - one mobile app for BTL, Outdoor and retail audit .
Telescope provides facilities to evaulate brand counts, share of shelf, stock hygiene and retailers compliance to marketing measures.
Telescope – The Mobile App
Telescope -is designed to audit the complete value chain of trade marketing activities. The app has clearly defined tools and techniques to boost the brands bottomline through continuous audit assessments and data backed reviews with retailers.
WHERE TELESCOPE IS USED?
Retail audit
Be it modern retail or kirana store – the count of brand facings compared to competition directly impact the bottom line. Derive the Share of Shelf against your competition.
Outdoor Audit
Track your campaigns on billboards and hoardings seamlessly.
BTL Activations
Track all your BTL activations – urban or rural – and understand all 5Ws – when, where, who, what and how – of your activations.
Compliance Audits
Identify and segregate retailers who always – sometimes – never comply to your marketing campaigns.
Retail Audit
Validate the presence / absence of right VM material on the retail floor.
Go beyond validating the existence and identify the correctness of VM, order of placement, stock count, etc
Share of shelf
Get a count of brand facings of your brand and competition.
Aggregate at store, locality, city, brand or any other custom levels to draw instant insights.
Outdoor Audit
Take pictures of your site to for your own validation as well as your client.
Segregate and access data by individual campaigns, store data perennially, download the images as ppt for quicker buildup and dispatch.
BTL activation & Planograms
Auditing BTL activations is limited to taking a few pictures of the acvitity.
Do more with the images – check if the communication props are present, sequence of their arrangement, exact location and time of execution, etc.
Warehouse audit
Identify stock availability by their SKU’s such as cartons, blister packs, pallets, etc
Do more with images
Telescope provides with an alternative method of data collection.
Its fast, accurate, realtime and passive. Make your images provide you more data.
Real time results
Irrespective of your project size or type, volume of data collected, be it images or videos
Always get instantaneous results.
Super flexible
Telescope is engineered keeping the business uncertainities in mind.
Onboard your entire sales team – define reporting layers – add retailer locations and audit parameters – all with a simple excel upload.
Completely modular
Telescope is modular at various levels.
You can assign and re-assign locations to different team members, choose between picture and video feeds, enable and disable compliance – have complete control on your projects, all from a single interface.
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