Traditional platforms tells you who might be interested. We tell you who was actually there. Deterministic, campaign-specific audiences built from verified physical-world behavior.
Global platforms sell assumed audiences. We deliver observed audiences. That difference is why our pricing is per device—not per impression.
Build audiences from actual physical-world exposure and movement, not probabilistic modeling.
Campaign-specific, time-bound audiences built from verified real-world behavior.
Target users who actually saw your OOH campaigns with precise geofencing technology.
Leverage 3.2M+ POIs to understand and target based on real movement patterns.
Live extraction from client-defined geofences with historical and real-time stitching.
Zero inference, zero duplication. Every ID represents verified physical presence.
See how we compare to traditional data marketplaces and DMPs.
| Feature | Traditional | RoadStar Activate |
|---|---|---|
| Audience Type | Probabilistic | Deterministic |
| Data Source | Inferred signals | Physical presence |
| Campaign Specificity | ||
| Time-Bound Audiences | ||
| Verified Exposure | ||
| Real-World Attribution |
Think in modules, not one-off requests. Productized audiences that scale.
OOH extension modules with repeatable logic and different inputs using the same processing framework.
POI-based modules leveraging 3.2M+ points of interest for footfall intelligence.
Join leading agencies and brands using deterministic targeting to drive real business outcomes.