About RoadStar

Transforming OOH
With Intelligence

India's pioneering location intelligence platform, revolutionizing how brands measure and optimize Out-of-Home advertising through data-driven insights.

Our Story

Pioneering OOH Measurement in India

RoadStar was founded with a singular vision: to bring the same level of measurement precision to OOH advertising that digital media has long enjoyed.

Our team of data scientists, market researchers, and advertising veterans came together to solve one of the industry's biggest challenges—proving the value of outdoor advertising with verifiable, comparable metrics.

Today, as India's only IOAA-approved audience measurement platform, RoadStar serves hundreds of agencies, media owners, and advertisers across 2000+ cities, helping them make data-driven decisions that maximize campaign impact.

2019
Founded
250K+
Sites Monitored
2000+
Cities Covered
35M
Consumer Panel
Our Team

Meet the Experts Behind RoadStar

A passionate team of data scientists, researchers, and industry veterans dedicated to transforming OOH measurement.

Rajesh Kumar

Magesh Poondi

Magesh Poondi

Magesh Poondi is a data-driven entrepreneur and AI practitioner building platforms at the intersection of analytics, mobility intelligence, and applied AI. He leads products that help businesses replace guesswork with measurable insights across media planning, consumer intelligence, and decision-making.

CEO

Priya Sharma

Ashutosh Dubey

Ashutosh Dubey

Ashutosh Dubey is an Associate Project Director at Relu AI Systems, leading the development of large-scale software platforms powered by AI and data. He drives high-impact technology initiatives, transforming complex business problems into scalable, production-ready solutions.

Associate Project Director

Amit Patel

Sonali Shrivas

Sonali Shrivas

Sonali Shrivas is an Associate Project Director at Relu AI Systems, specializing in driving technology-led initiatives and strategic execution.She brings strong leadership and cross-functional expertise to deliver scalable, impactful solutions.

Associate Project Director

Sneha Gupta

Santoshi Gupta

Santoshi Gupta

Santoshi Gupta is a Senior Web Developer with experience in the IT & services industry. She builds clean, responsive, user-friendly web experiences—turning requirements into reliable websites and web apps with a strong focus on performance, maintainability, and real business outcomes.

Senior Web Developer

Our Values

What Drives Us

The principles that guide our work and define our culture.

Data-Driven Excellence

We believe in the power of accurate data to transform decision-making in OOH advertising.

Customer First

Our clients' success is our success. We go above and beyond to deliver exceptional value.

Innovation

We continuously push the boundaries of what's possible in location intelligence.

Integrity

Trust and transparency are at the core of everything we do.

Ready to Transform Your OOH Strategy?

Join hundreds of leading brands and agencies using RoadStar to maximize your outdoor advertising impact.

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