Trusted by leading agencies and media owners
India's leading location intelligence platform for Out-of-Home advertising. Plan, monitor, and report with precision using AI-driven audience measurement.
Trusted by leading agencies and media owners
Unlike traditional methods that only monitor incoming traffic to a single site, RoadStar monitors traffic flow across the entire city, enabling both planning and reporting.
Monitor consumer movement patterns across entire cities, not just individual sites. Get a complete picture of consumer mobility data for strategic planning.
Built on a robust panel of 35 million respondents providing consistent, reliable data for accurate audience measurement.
Deliver reach, frequency, impressions, and OTS metrics comparable to other media channels for cross-media planning.
Get ML-based media recommendations and identify high-impact locations where your target audience aggregates most frequently.
Precise mapping of consumer behavior across 4.2 million points of interest including airports, malls, restaurants, and more.
Daily updated metrics allow real-time campaign optimization and strategic decision-making.
RoadStar applies time-tested market research methodologies on mobility data to solve the OOH measurement problem.
GPS logs from 35M+ smartphone users, curated monthly with consistency scores and weighted to universe.
Combines GADM city maps, Census data, 3.1M POI points, and 4.1M road network segments.
Build audiences based on real-world geo-behavior and visitations to 3.2M POI points.
Get reach, impressions, frequency, OTS at site, market, and campaign level with demographic breakdowns.
Hourly Updates
1750+ markets
Whether you're a media agency, media owner, or advertiser, RoadStar provides the tools you need for OOH success.
Get all the metrics you need for strategic and tactical decisions leading to high-impact OOH campaigns.
Deduplicated audience count
Total ad exposures
Average exposure per person
Opportunity to see at optimal levels
Also includes:
Won the best debut award at 30th MRSI. Trusted by top media agencies, media owners, and advertisers across India.