Empower your media planning with AI-driven site selection, comprehensive audience insights, and comparable metrics that put OOH on par with other media channels.
Traditional OOH planning relies on intuition. RoadStar brings data-driven precision to every decision.
Replace intuition-based planning with ML-powered site recommendations that identify where your target audience actually goes.
Present OOH metrics (reach, frequency, OTS) that clients can compare directly with TV, digital, and print investments.
Build target audiences based on actual geo-behavior across 300+ POI categories—airports, malls, gyms, restaurants, and more.
Access 200,000+ media sites across 1750+ markets with clustering algorithms to find optimal placement combinations.
Generate professional campaign reports with reach buildup, OTS analysis, demographics, and market-wise breakdowns.
Daily updated metrics enable mid-campaign optimization and strategic pivots based on actual performance data.
A streamlined workflow that transforms how you plan and report OOH campaigns.
Select from 300+ POI categories to build audience profiles based on where your target consumers spend time.
AI recommends locations with highest target audience density. Get ML based media recommendations.
Estimate reach, impressions, and frequency before campaign launch to set realistic expectations.
Deliver comprehensive reports with daily granularity, demographics, and OTS analysis.
Everything you need to plan, execute, and measure OOH campaigns with confidence.
Algorithms identify sites where your target audience has the highest presence.
Auto-cluster sites within 100m, 250m, or 1km radius to explore alternative placement options.
Plan campaigns across 120+ markets simultaneously with market-specific audience insights.
Search by lat/long, file upload, site ID, or full-text search across the entire inventory.
Join leading media agencies using RoadStar to deliver data-driven OOH campaigns with measurable results.