Track exactly who sees your ads, where, and how often. Make every outdoor advertising rupee count with precise measurement.
Move beyond estimated eyeballs. Get verified audience data that proves campaign performance.
Know exactly how many unique individuals saw your campaign, deduplicated across all sites and days.
Understand how many times your audience was exposed. Optimize for effective frequency without waste.
See gender, age group, and affluence indicators of your reached audience to validate targeting.
Track movement patterns of exposed consumers to measure impact on store visits and conversions.
Compare performance across markets to identify high-performing cities and optimize media mix.
Watch reach accumulate day-by-day. See when saturation occurs to optimize campaign duration.
See the depth of insights available for every OOH campaign measured on RoadStar.
8 Markets • 33 Sites • 21 Days
Age Distribution
Advertisers using RoadStar make smarter decisions that improve campaign effectiveness.
Use audience data to choose sites where your target consumers actually are.
Present reach and frequency metrics to stakeholders just like TV and digital.
Measure foot traffic lift at your locations from OOH exposure.
Use historical patterns to time campaigns for maximum impact.
Join India's top advertisers who trust RoadStar for accurate, actionable OOH campaign measurement.